Brand positioning
SUGAR ONLY
Key highlights:
- The project was carried out in partnership with the investor, but completely under our management.
- Carrying out all the operations necessary to run an e-commerce store.
- Internal layout of the Shopify online store www.sugaronly.com.
- Sales in Italy, Germany, Slovakia and Austria, via the English domain also to other countries.
- An opportunity to test all crazy ideas and transfer successful practices to clients.
How did it all begin?
We were approached by an investor who wanted to develop an ecommerce fashion brand and launch it primarily in Western Europe. We immediately approached the project and, on the basis of the agreement, started to organize all the support processes that the company needs in order to start launching its own brand.
The beginnings were tough mainly because of the broad aspect of services that establishing your own brand requires, but in a very short time we realized that we managed to cover all the most critical areas and that’s how SugarOnly started to get its image and story.
The whole process enabled us to learn a lot, of course we also made some mistakes, and now we use all the knowledge with our clients.
Summary of services for the SugarOnly project
- Together with the investor, we set the overall vision of the brand
- Development of a integral graphic image
- Establishment of purchasing channels (China, Turkey, Italy)
- Sending packages to all EU countries via a collection warehouse
- Setting up an online store in the Shopify environment and integration with Metakocka
- Visual and text arrangement of the online store
- Photo and video recording - preparation of all necessary visual elements
- Daily management of the online store (editing promotions, prices, banners, etc.)
- Facebook, Instagram, Tiktok and Google advertising.
- Influencer marketing - cooperation with more than 100 influencers from Slovakia, Italy and Germany so far.
- Automatic email setting and daily sending of newsletters in local languages
- Establishing comprehensive customer support in local languages
- Constantly adjusting strategy based on results
A vision for the future
At a time when customer acquisition has become more and more expensive, it is imperative to build a brand that keeps customers coming back. Therefore, of course, it is necessary to have a flawless shopping experience, a suitable portfolio of items and marketing support that activates existing customers to make repeat purchases.
Our goals for the next period for the Sugaronly brand are as follows:
- Sustainably expand the range of items that customers want
- Establish greater customer loyalty through appropriate mechanisms
- Continue to invest in customer acquisition and expand our customer base
- Continue to test advertising through the social network TikTok and learn how to maintain appropriate despite the increase in investment in advertising