Financial planning

Financial planning and economic model tailored to Ecommerce to ensure and maximise sustainable financial growth in line with financing capability.

What it includes:

Financial plan (P&L)

  • Financial plan (P&L) based on actual sales model (acquisition VS repurchases, realistic impact of repurchases, accurate calculation of variable costs and variable cost recovery model)
  • Key performance indicators and their impact on the final result
  • Balancing growth investments with financing capabilities and current generated margin, growth financing

Definition of key KPIs

  • Definition and setting of key success indicators for all key business measures (CR, CPM, CTR, ABV, CPC, etc.)
  • Path to profit and waypoints correlated with key KPIs
  • Setting up attribution models
  • Multiplicative effects of direct online sales on wider business (wholesale and sales partners, Amazon, online marketplaces, physical retail sales, etc.)

Example: FINANCIAL PLANNING

DK GLOWY

When DK Glowy approached us and expressed their desire to work with us, we first prepared a complete financial plan for the further development of the brand based on a complex questionnaire and business review. Based on this, we established a realistic framework for cooperation with the client and set clear milestones in terms of the scale of investment required and the expected results.

Check out our other business solutions:

Ecommerce strategy and business model

Ecommerce
marketing

Ecommerce operations and logistics

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